Overview Of: 71 Mind-Blowing Search Engine Optimization Stats
In this chapter, we’ve brought together all the latest statistics you need to know about organic traffic, industry spending and value, search behavior, Google, and more.
Here are more than 70 mind-blowing statistics you need to know about search engine optimization.
Organic Traffic Statistics
53%: The percentage of all trackable website traffic that comes from organic search. (BrightEdge)
32%: The average organic click-through rate (CTR) the first Google desktop search result gets. (Advanced Web Ranking)
26.9%: The average organic CTR, the first Google mobile search result gets. (Advanced Web Ranking)
91.75%: The total worldwide search engine market share Google currently holds. (StatCounter, 2020)
2.75%: The total worldwide search engine market share Microsoft Bing currently holds. (StatCounter, 2020)
90.63%: The percentage of pages that get no organic search traffic from Google. (Ahrefs)
50.3%: The percentage of all browser-based searches on Google.com that resulted in zero-clicks. (SparkToro, June 2019)