Introduction To SEO (All You Need To Know)

Overview Of: Introduction To SEO (All You Need To Know)


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SEO optimization

SEO is an acronym and it means search engine optimization. This is the process whereby we can optimize certain keywords to show up on search engines like google, bing, yahoo etc.

The process of SEO has been for awhile and there has been a lot of tricks attached to it.

Today I’ll explain in details what is SEO, how to do SEO for your business and start seeing result as soon as possible!

But before we get started, I’d recommend you to go through one YouTube video created by Toshmoney the ceo at Toshconsult Inc.

https://youtube.com/watch?v=4uM5YOOUBa4%3Ffeature%3Doembed

That’s the video above, in that YouTube video by Toshmoney you will learn how to do SEO for blog which you can apply the techniques to either your YouTube channel or other google related services.

Once you have watched the video don’t forget to subscribe to the channel because he’s a genius in this online business and he has promised to be releasing pro video for free through his channel.

It’s very important for you to subscribe to his channel. If possible you can contact him, I think he dropped his twitter handle there he will always welcome you as a new student!

Now let go into our own business. Let me start this way:

Table of Contents

What is SEO (search engine optimization)?

Like I told you from the beginning of this content, SEO simply means search engine optimization and it is a way we optimize content and certain keywords to show up online when people search for it.

You can’t imagine how people are using search engines to find solutions to their problems but if they don’t type in the right keywords what will happen?

Nothing is going to happen, google will just show them the related keywords or topics to what they are looking for.

And this is where keyword research started. Search engine keep the record of all what people are searching online and when it get to a certain amount of search they started showing it for you as “people also search topics”.

If you have watched the YouTube video by Tosh you will get to know how to structure SEO contents without any prior knowledge in SEO content writing.

But I must tell you this, keyword researching should be your first priority. Once you find a good keywords to write about you have taken 50% steps on ranking on google.

One thing is to get a good keyword to write about, another thing is to write a detailed contents pertaining to that topic.

Always make sure you cover all the questions you think people might be searching for online under a keyword you’re writing about. It’s very important!

What are the best approaches to SEO?

There are 3 approaches to SEO and these are;

  • On-page SEO
  • Off-page SEO
  • Tactical SEO

Let me explain them on after the other and we can decide on which to discuss today.

Kindly note that this content has been modified to be divided into 4. Don’t worry you will get the four contents linked to this!

1. What is On-page SEO and how can you do it?

In a simple term, on-page SEO is all the SEO approaches you will take into places on your website when writing your contents.

“Let me clarify this, keyword research is not on page SEO it’s part of off page SEO!”

To get started with on page SEO pen down your keyword and start brainstorming about what the contents must contain.

Don’t forget Toshmoney already explain this approach in his video so kindly take your time and watch the video once again.

Below are my pro tips for on page SEO

If you want to be good at onpage SEO, kindly follow the tips I’ll be highlighting below:

Your title must contain your targeted keywords.pm

What is the meaning of this? It’s very simple to get started with, let’s say my keyword is all about “SEO for small business “ and you know it doesn’t make sense just leaving online this in my headings.

So I have to make it more attractive to read so that people will love to click through and read your content.

Now I’d structure it these way:
“SEO for small business – how to drive in sales using google search engine” or this “Best way to do SEO for your small business”

Don’t worry about how the second title was structured. Google know how to handle this and they already know what you are talking about.

Also, don’t worry about any SEO plugins telling you your title doesn’t contain the target keywords.

Make sure your keyword appears at the beginning of your first paragraph

This is another thing you should take note of, ensure your targets keyword appear at the beginning of your first paragraph.

And when doing this, you have to apply brain to it. Don’t just put the keyword there unnecessarily!

Just look for a way to use the keyword in a sensible manner that will serve as keyword surfing.

Let’s take for example I want to start my content I can just start this way:

Have you been looking for a way to optimize your business website for search engine? Worry no more in this content I’d guide you through how to do SEO for small business website.

Or you can have it this way.

It’s a good way to start a business by optimizing it for SEO, because SEO for small business has been overlooked when it comes to online business and in this post I’d share more light on that.

You can structure it anyway you like just make sure you have the keyword attached to it.

Use headings to structure your content

This practice helps google to understand your content more better and it has a way to do this.

You don’t just structure headings anyhow NO it doesn’t work that way. You have to start with the least and so on.

Firstly if you’re on WordPress go and install what is called rankmath, table of contents.

You see these two plugins will help you a lot when dealing with on page SEO.

Another thing to note is your content must be enclosed into H2 and under the H2 should appear your main explanation about the content.

You can also have H3 to break down your points and H4 to give those points their own headlines.

I hope you get it right? Good!

Let your keyword or related words appear in your headings(H2-H5)

You don’t necessarily need to spam your content with your keywords. You have to do this in a nice way!

Take for example I can decided to have H1 after the first two to three paragraphs and structure the H2 this way.

“How to get started doing SEO for small business?”

This is accurate! It helps your blog post optimize this keyword and google can easily understand what your post is all about and decide on where to place your post.

Don’t be surprised you can show up on google first page even without any backlinks but with this you have to write detailed information about the topics and use images and video to optimize it.

Use images and video to optimize your content

You must look for video relating to your content from YouTube and use it to optimize your content so that google will see it as additional resource.

This help your content to rank well and also serve as backlinks to the video owner!

Also use images to illustrate your point. Google and human love illustrative contents that shows them how things being done or just as a guide.

In the alt (alternative words) of your images ensure you change it to your keywords.

Link to internal and external resources

This is another thing you need to take note. If you don’t have any content on your website yet you can leave it until you have a related content and link it with your content.

Make sure your keyword appears at the beginning of your first paragraph

This is another thing you should take note of, ensure your targets keyword appear at the beginning of your first paragraph.

And when doing this, you have to apply brain to it. Don’t just put the keyword there unnecessarily!

Just look for a way to use the keyword in a sensible manner that will serve as keyword surfing.

Let’s take for example I want to start my content I can just start this way:

Have you been looking for a way to optimize your business website for search engine? Worry no more in this content I’d guide you through how to do SEO for small business website.

Or you can have it this way.

It’s a good way to start a business by optimizing it for SEO, because SEO for small business has been overlooked when it comes to online business and in this post I’d share more light on that.

You can structure it anyway you like just make sure you have the keyword attached to it.

Use headings to structure your content

This practice helps google to understand your content more better and it has a way to do this.

You don’t just structure headings anyhow NO it doesn’t work that way. You have to start with the least and so on.

Firstly if you’re on WordPress go and install what is called rankmath, table of contents.

You see these two plugins will help you a lot when dealing with on page SEO.

Another thing to note is your content must be enclosed into H2 and under the H2 should appear your main explanation about the content.

You can also have H3 to break down your points and H4 to give those points their own headlines.

I hope you get it right? Good!

Let your keyword or related words appear in your headings(H2-H5)

You don’t necessarily need to spam your content with your keywords. You have to do this in a nice way!

Take for example I can decided to have H1 after the first two to three paragraphs and structure the H2 this way.

“How to get started doing SEO for small business?”

This is accurate! It helps your blog post optimize this keyword and google can easily understand what your post is all about and decide on where to place your post.

Don’t be surprised you can show up on google first page even without any backlinks but with this you have to write detailed information about the topics and use images and video to optimize it.

Use images and video to optimize your content

You must look for video relating to your content from YouTube and use it to optimize your content so that google will see it as additional resource.

This help your content to rank well and also serve as backlinks to the video owner!

Generate little views to your post to convince google robot

This is not really necessary but I love doing this. What I do is, I share the link across social media and most times I get people clicking my link.

Once you are able to achieve these aforementioned above, you have successfully have a detailed understanding on how SEO works most especially on page SEO.

What’s your thought on this introduction to SEO post? Let me know if you are not clear about anything. Use the comment section to ask your questions and I will apply asap!

Don’t forget to share this content with your friends and family.


Published: 5 months ago | 62 Views

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