Overview Of: Facebook Organic Marketing: What Works in 2022
Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing?
In this article, discover nine organic techniques that work on the world’s biggest social platform
A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook is becoming known for. But before you start thinking that Facebook has moved completely over to pay-to-play, it’s important to remember what Facebook is.
Facebook is still, even after more than 15 years, the largest social media network in the world. With more than 2 billion active users, many of whom are loyal, habitual users who log in every day to spend time on the platform, Facebook has become ingrained into their routine.
No matter who your audience is, there’s still a large chance that they have and still use Facebook regularly. That means you can’t ignore Facebook when it comes to your organic social media marketing.
One of the most important aspects to remember about Facebook, as a platform, is that it’s very visual, in much the same way that Instagram is a visual platform. Not only do people engage with and respond to visual posts (such as images and videos) more often but also the algorithms certainly seem to favor visual posts.
Therefore, if you happen to be one of those marketers who’s still praying that video will go away, we can tell you again that’s not likely to happen anytime soon. People love to consume information in a visual format, and video is one of the best visual formats to deliver information